Is my title referring to the weight of the average runway model? Nope, it’s the amount of clothing the average North American throws away every year.
What??? 68 pounds?? That’s one half of me, every single year. Yikes! I was so shocked by this statistic that I had to do some research to make sure it was accurate, and yes, it’s frighteningly true. I guess living in Vancouver, where a lot of people struggle with the high cost of living, I personally don’t know anyone who tosses 68 pounds of clothing in the trash and most of my friends give their items of clothing to charity when they’ve grown weary of them, so trashing so many garments is truly shocking to me. But, who knows, maybe the dumpsters of West Van are lined with Gucci, Prada and Louis Vuitton??
To demonstrate just what can be done with this amount of textiles, Eco Fashion Week presented The 68 Pound Challenge, with uber-talented designer, Evan Ducharme. Mr. Ducharme was presented with 68 pounds of discarded clothing and his challenge was to re-work the garments into a brand new collection.
“Making clothes from repurposed garments and textiles is how I started in design, by producing collections for charity fashion shows while I was in high school. I look forward to returning to my roots and producing another collection for EFW.” – Evan Ducharme
And this is the magic he wove….
Halcyon Collection – Spring/Summer 2014
Adjective – Denoting a period of time in the past that was idyllically happy and peaceful.